Embark on a captivating exploration of USL Arkansas's rise, as we're joined by Brett Parker from Stone Ward to unveil the heart and soul poured into creating a club that's quickly capturing the essence of Northwest Arkansas. Get ready to go behind the scenes and witness the meticulous process of molding an identity that genuinely reflects the community's voice. With over 2000 locals contributing their thoughts, we've crafted a soccer club that's not merely a team, but a living tribute to the people who stand behind it. This episode promises a rich tapestry of stories, insights, and the birth of a sports legacy that you won't want to miss.

As the discussion unfolds, we celebrate the threads that bind USL Arkansas to the local community - the natural beauty, the rich history, and the thriving soccer culture that's uniting fans from all walks of life. We delve into the club's mission, vision, and values, illuminating how they encapsulate our shared aspirations and love for the beautiful game. By embracing feedback from every corner of the region, we've ignited a beacon of excitement and unity through sport, setting the stage for a club that's set to create unforgettable moments and lasting memories.

In the spirit of inclusion, we unveil the Founding Fans program - a unique initiative drawing supporters into the very heart of USL Arkansas. Here, we discuss how the program, alongside broader community engagement, will shape the club’s future identity, including its name, colors, and crest. Your journey as a listener intersects with our own as we invite you to participate in the evolution of a club that embodies the diversity, dynamism, and passion of Northwest Arkansas. Tune in and be part of the extraordinary narrative we're writing together, one goal at a time.